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SIAL WINE WORLD, on your mark, get set, go

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Apr 26, 2013
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China’s premium & qualified wine platform is ready to be launched, at Shanghai New International Expo Centre on May 7th -9th, 2013. This year, SIAL WINE WORLD is taking a new stand to explore new sales channel in multiple tiers of China regions. With the new synergy between SIAL CHINA and SIAL WINE WORLD, there shall be unprecedented business opportunities ahead in this 12,000 sqm exhibition hall with 12,000 expected visitors.

SIAL WINE WORLD will present over 320 exhibitors from 11 countries including China, France, Spain, South Africa, Australia, Germany, Hungary, Greece, Tunisia, Portugal, and Italy.

Thanks to our newly appointed wine events partner, WINE100, to cover the Best Buy China Competition, we are proud to present you this year’s judge’s line up. Among them, 2 Master of Wine, coming from overseas to join this unique elite panel.
Best Buy China Competition judges list:

• Master of Wine Tim Wildman
• Master of Wine Annette Scarfe
• Dorian Tang
• J.P.Lin
• Jean Marc Nolant
• Julien Boulard
• Marcus Ford
• Martin Hao
• Ofilos Wu

Wine Innovation Forum
Wine Innovation Forum is a classic and regular event of SIAL WINE WORLD (Paris and soon Brazil!). It offers a professional platform for innovative products and exchange of expertise. Star-studded by keynote speaker: Ms. Jeannie Cho Lee MW, Wine Innovation Forum will definitely bring new perspectives to your wine business and China wine business understanding!

Master of Wine (MW) is considered the highest wine qualification in the world, a title bestowed by The Institute of Masters of Wine in the United Kingdom since 1953. There are only 300 MWs in the world, of which less than 100 are women. Jeannie Cho Lee MW is the first Asian person to obtain this qualification in 2008.

Also SOPEXA will organize the finals of 4th edition of the China National Best Sommelier Competition during the show.
SOPEXA is delighted to organize the 4th edition of the China National Best Sommelier Competition in 2013. This competition brings awareness and prestige to wine professionals in China and also provides a benchmark for the local industry. This comes at a timely period as China’s rising food and beverage standards has been creating more discerning taste buds from savvy consumers – and whilst chefs have been getting the main limelight, the wine professionals are being largely neglected. To see the conditions and to register for the contest, please follow the link:  http://club.sopexa.com.cn/email/2013-02-28/cn.html

Be among the privileged ones to witness the selection best sommeliers. Join in the finals on the SIAL WINE WORLD together with a top notch jury panel on the 7th May at Hall N1!

SIAL WINE WORLD will be the most star studded wine event of the year!

Official website
 www.sialwineworld.com

Get your free visitor badge here
 http://www.eastfair.com/autoweb/users/33764/registry.asp?iEID=33764&ifeng=0

Exhibitor Manual
 http://manual.sialchina.com/login.asp

Events Overview:

Best Buy China Competition
In partnership with WINE100 ( www.wine100.org ), to introduce your Wine & Spirits and be awarded for the best value for money wine!

Wine Innovation Forum
To highlight and display your wines in this informational area about wine culture.
Explore high level dedicated conferences delivered by wine experts!
Keynote speaker: Jeannie Cho Lee MW ( www.asianpalate.com )

Master Classes
To organize your own tasting in a dedicated room.

SIAL VIP Gala Dinner (by invitation only)
Premium Networking Event in Jumeirah Himalayas Hotel. Meet the top buyers from China!

Tim Wildman MW
Master of Wine since 2008, Awarded Robert Mondavi Memorial Award for highest overall score in Theory exam.
Judges for several international wine challenge
Sommelier Wine Awards UK
Decanter World Wine Awards
Melbourne Royal Wine Show
Canberra National Wine Show
Monthly columnist for Australia's Wine Business Magazine (WBM)
Regular contributor to UK Harpers Wine Magazine

Annette Scarfe MW
Master of Wine since 2012,wine buyer and restaurant consultant with clients in London, Hong Kong and Singapore.
Judges at wine competitions in the UK, France. and Hong Kong including :
Decanter World Wine Awards
Decanter Asia Wine Awards
International Wine Challenge – Panel Chair
Also runs tastings and master classes for both consumers and trade.
WSET and Bordeaux educator and runs regular courses in Singapore.

Dorian Tang唐丽燕
National Education Manager for ASC Fine Wines, WSET Diploma holder, decade experience in wine education, guest speaker for several TV shows.

Certified Sommelier, CMS
Winner of Australian Wine and Brandy Corporation Scholarship
A+ Australian Wine Educator
Recommended tutor for Bordeaux Wine School(CIVB)

J.P.Lin 林志鹏
Senior wine educator, specialist in Burgundy and Champagne, Wine Business Consultant for many years, food and wine columnist for several magazines.

Consultant of Decanter (Chinese version, 2005~2009)
Educator of SOPEXA Shanghai.
Judge of 2010 Shanghai International Wine Challenge.
Judge of Wine Press Annual Review Testing.(2010~2012)

Jean Marc Nolant
With a vast knowledge accumulated from years spent studying geology and winemaking techniques across the globe and his collaboration with world-renowned Chefs, Jean Marc Nolant is one of the world’s premier wine experts. For many years, Nolant remains the leader of the iconic Park Hyatt Shanghai’s beverage program. His work in the creation of wine programs across Asia's leading restaurants, and his active contribution to develop wine awareness amongst the Chinese population received numerous accolades and awards.
Wine consultant for Hyatt Group
Founder of Root Cellar, the first natural wines company in mainland China and Taiwan
Honored Judge of WINE100 Challenge

Julien Boulard朱利安
Julien was born in Alsace, France and moved to China a decade ago. His fluency in Chinese, both spoken and written, as well as his wine knowledge (WSET Diploma) enabled him to become one of China’s most influential wine professional. Now Julien runs his own consultancy company, specializing in wine education and marketing.

Accredited Educator of the Bordeaux Wine School
Writer for wine industry and fashion magazines
Judge of WINE100 Challenge

Marcus Ford
Marcus Ford is the General Manager of Pudao Wines China, which specialises in direct sales and retail, and calls Shanghai home. In the 1980s, Marcus went to work for Harvey Nichols in London for five years in both their 5th Floor Knightsbridge and The OXO Tower restaurants. In 1999, Marcus moved to Shanghai, where he was Restaurant Manager and “Wine Guy” at M on The Bund until 2009, when he left to set up Pudao Wines. Marcus is an occasional contributor to Chinese wine publications, including Drink and Wine Press. Marcus has organized several influential tastings of Chinese Wines over the past 14 years, judged for Decanter Awards and many other competitions both in China and abroad.

General manager of Pudao Wines China
Judge of Decanter Asia Wine Awards
Contributor for several wine magazines

Martin Hao 郝利文
Editor-in-chief, Wine Press Magazine; Wine Educator; Wine Writer. Co-author of the book Whys in Wines. Staring in wine education video “Wine Connoisseur”, with close to one million viewers.
WSET Diploma holder
Writes wine columns for Modern Weekly, Reader’s Digest, Intelligent Life, OTO Fortune Magazine and Feminar.
Judge several China and international wine challenges, including China Wine Challenge Decanter Asia Wine Award Sopexa Simply Bordeaux

Ofilos Wu 吴敏杰
Used to be the chief sommelier in premier private wine cellar in Shanghai, Urban hotel and Jean George. Have 5 years experience in sommelier job.
Best Chinese Sommelier for French wine 2012
Senior wine tutor of Ease Scent Wine Education
Regular contributor for Globewine
Panel judge for Wine Luxe

SIAL WINE WORLD
China’s Premium & Qualified Wine Platform
May 7-9, 2013
Shanghai New International Expo Center

Hall N1
12,000 sqm
320 exhibitors
12,000 professional visitors
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Media Contact:
Ms. Mia WANG – Communication Manager
mia.wang@comexposium-sh.com / www.sialwineworld.com

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