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SIAL CHINA - Purchasing Season Starts on May 7th

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Apr 26, 2013
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May 7th -9th 2013, SIAL CHINA is poised to serve the international food & beverage industry one more time! The show has rapidly grown into 7 halls taking over 85,000sqm. With more than 2,200 exhibitors from 90 countries, they are prepared to greet over 46,000 professional visitors from 100 countries.

SIAL CHINA 2013 has sold out. While it confirms the strong domestic supports from Shandong, Zhejiang, Shanghai, Ningbo, Wulumuqi, Changchun and others, international pavilions have a steady growth. Among over 47 national pavilions, Vietnam, Indonesia, Switzerland, Belgium, Lithuania, Quebec, Eastern Poland and HK SAR make their debut in SIAL CHINA this year. At the same time USA, France, Australia, Germany, Italy, Spain, South Africa and over 10 other national pavilions will all be increasing their presence. Besides that, Turkey will attend as the Guest Country of Honor with 34 companies occupying 1000sqm.

16 product zones are some of the highlights of the show. It includes wine, meat, gourmet, tea&coffee, fruit&vegetables, chocolate, halal food, condiments, canned food, frozen food, dairy product, organic food, packaging, seafood, sweet & snack, olive oil.

Meat Hall: SIAL CHINA 2013 will dedicate its hall N2 for the rising meat demand. It includes countries such as Argentina, UK, Canada, Germany, Denmark, Hungary, Australia, France, USA and more. There are many industry leaders participate in the show, including ARGENTINE BEEF PROMOTION INSTITUTE, BPEX / EBLEX, CANADA PORK INTERNATIONAL, DANISH AGRICULTURE & FOOD COUNCIL, GERMAN MEAT GMBH, INSTITUTO NACIONAL DE CARNES (INAC) – URUGUAY, MEAT & LIVESTOCK AUSTRALIA, SOPEXA and other individuals for more than 200 exhibitors.

Fruit and Vegetable Trade Activity: organized by FECC - Foreign Economic Cooperation Center, Ministry of Agriculture, P.R. China, the fruit&vegetables zone will cover an area of nearly 500sqm, bringing the high quality apple producers from 7 major apple producing provinces in China.

Sea Food Cooking Demonstration: organized by China Aquatic Products Processing and Marketing Association, Liang JIN-top chef of the Canada and Norway Seafood cooking consultant will bring the most delicious seafood according to their different tasty around the world.

Seafood Buyers' Meeting: organized by China Aquatic Products Processing and Marketing Association, it is launched and joined by the famous channel promoters, in terms of sharing all the details of products to its catering customers’ resources.

SIAL CHINA 2013 features numbers of brilliant events such as La Cuisine by SIAL, SIAL Innovation, Retail & Hospitality Forum- SIAL TV, SIAL Business Meetings, 21 Food Buyers Sourcing Meeting, Chocolate World, etc…

What’s more, co-located with SIAL CHINA, the 3rd edition of SIAL WINE WORLD is expected to gather 320 companies from 11 countries including China, France, Spain, South Africa, Australia, Germany, Hungary, Greece, Tunisia, Portugal, Italy with high level brands, to occupy 12,000 sqm and to welcome over 12,000 distributors and professional buyers. On-site high class events such as “Wine Innovation Forum”, “Master Classes”, “Best Buy China Competition” will aim to animate the wine world.

Thanks to our newly appointed wine events partner, WINE100, Best Buy China Competition, we are able to proudly present you this year’s judges’ line up. Among them, Master of Wine Tim Wildman and Master of Wine Annette Scarfe are coming from overseas to join this unprecedented elite panel.
Wine Innovation Forum will feature Master of Wine Ms. Jeannie Cho Lee as a star keynote speaker.

The past edition of SIAL CHINA has set high benchmark. And the level of expectation from food & beverage industry soars high in the sky this year. SIAL CHINA 2013 is poised and eager to show everyone what Asia’s leading food market place can offer this May.

May is the best season for Purchasing & Sales!

For exhibitor, please download exhibitor manual through this link:
 http://manual.sialchina.com/login.asp.
And visitors get your free badge right here:
 http://www.sialchina.com/visitors-registration-2.

Exhibitor Exposure:
Meat & Livestock Australia (MLA) is a farmer owned company, working in partnership with industry and the Australian Government to achieve a profitable and sustainable red meat and livestock industry.

MLA is proud to announce that there will be 14 Australian beef and lamb exporters on this year’s SIAL CHINA 2013 MLA Industry Stand. In addition to this MLA will host product tastings and cutting demonstrations throughout each day, as well as have staff available on the stand to answer any questions visitors may have about Australian beef, lamb and goatmeat.

Be sure to visit Meat and Livestock Australia at: Hall N2, Stand A 008 & A 009.

Tasteful Dedicated Events:
 6th Edition of La CUISINE by SIAL
In partnership with China Cuisine Association ( www.ccas.com.cn ), this area is dedicated to culinary demonstrations and attracts the professionals of the HoReCa industry looking for innovation and inspiration.

Highlight your products through culinary demonstrations by the most talented international chefs from mainland China, France, Malaysia, Turkey, USA as well as other countries and regions.

 9th Edition of SIAL Innovation
SIAL CHINA is all about innovation. SIAL Innovation has been a key event for the past 8 years, offering exhibitors a platform to showcase their latest innovative products and highlight food innovation in general. More than 70% of SIAL CHINA’s visitors will come to SIAL Innovation.

The SIAL Innovation observatory also provides a unique opportunity for retail traders. It gathers all the new concepts and innovations launched worldwide in one area and shines a light on new consumer trends.

 2nd Edition of Retail & Hospitality Forum – SIAL TV
A meeting point to express opinions, share ideas and gather information. A new and central conference set, to talk about global stakes. Moreover, SIAL TV for its first time will join with Retail & Hospitality Forum and bring us the updated onsite interviews with exhibitors, visitors and show report. Hottest industry topics such as retail, HoReCa, meat, private label, organic food, etc…are expected to be discussed.

 SIAL Business Meetings
SIAL CHINA is the place to meet the inaccessible actors of the Chinese distribution. In partnership with SOCIALWALK ( www.socialwalk.com ), a company specializing in business matching services in online and face-to-face platforms to facilitate SIAL CHINA’s business meetings and matching programs and add more value to your participation. Our aim is to connect top quality buyers, agents, supermarkets and distributors with our exhibitors before, during and after the show.

Register online now and experience a new level of Food & Beverage B2B matching!  http://apps.socialwalk.com/events/670-sial-china-2013

SIAL CHINA 2013, May 7-9
Shanghai New International Expo Center

7 halls (+1 extra hall)
85,000 sqm
2,200 exhibitors from 90 countries
46,000 visitors from 100 countries
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Contact Media:
Ms. Mia WANG – Communication Manager
mia.wang@comexposium-sh.com / www.sialchina.com

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