This event, which is the result of bringing together the fairs known as SIMM and MODACALZADO+IBERPIEL, IFEMA's two grand trade forums in Spain devoted to clothing, footwear and accessories, will present an entire universe of fashion ideas within the framework of a highly evolved and up-to-date event
This new fair, which will boost its Latin-based identity, aims to become a grand meeting-point for the industry, featuring a strengthened exhibition. In this respect, the new event will effectively optimise the time and money of all visiting buyers, who will be able to find all of the latest ideas in clothing and footwear fashion and accessories for their establishments during a single visit and under the same roof
Madrid, 26th April 2013.- MOMAD METROPOLIS, the International Fashion Trade Show, is the name of the new multi-sectorial fashion fair organised by IFEMA. Due to stage its first edition next September, this event is the result of the joint staging of SIMM and MODACALZADO+IBERPIEL, the two grand trade forums in Spain devoted to clothing, footwear and accessories. These two fairs have been taking place at Feria de Madrid for several decades now.
Madrid's trade fair institution came up with the name for the new fair, to be staged from 6th to 8th September 2013 at Feria de Madrid, in conjunction with representatives from both industries. The dates for the new event are designed to attract the largest possible number of buyers.
As of September 2013, MOMAD METROPOLIS will offer an entire universe of fashion ideas within the framework of a highly evolved and up-to-date event. The new fair will take place under the auspices of the umbrella brand known as MOMAD - Fashion Events in Madrid, which brings together all of the fashion fairs organised by IFEMA.
A Larger Exhibition Area
The staging of a multi-sectorial fashion event at a single fair necessarily implies
a new exhibition approach and layout, in line with market demands. The new fair will also present a larger exhibition space compared to that of the clothing and footwear fairs themselves when they were staged independently. In this respect, Halls 12 and 14, which make up the DC Area at Feria de Madrid, will now be joined by Hall 4. The three halls will be interconnected and will feature a unique decorative setting for the exterior area, which will enhance the sense of synergy and facilitate the circulation of members of the trade. In this respect, throughout the staging of MOMAD METROPOLIS, both the exterior area and the spaces inside the halls will feature an attractive decorative presentation, as befitting an event such as this devoted to the world of fashion and new trends.
The new project will not only continue to take place within the DC Area at Feria de Madrid, the part of the fairground devoted to hosting the staging of fairs and events linked to the world of fashion and new trends in general - such as Mercedes-Benz Fashion Week Madrid and the Urban Trends Festival, Mulafest - but will also incorporate Hall 4. Due to its proximity and the ease with which it can be connected to the DC Area, this hall effectively forms part of the Area's development plan, which can be applied to those events that require a larger amount of exhibition space at the fairground.
An Exhibition Structured Around Three Sections
The new event, MOMAD METROPOLIS, will structure its exhibition around market segment, style and moment of use, making up three wide-ranging sections known as METRO, COSMO and READY. The METRO Section, which is located in Hall 12, will feature a preview of the latest ideas in urban fashion, featuring companies such as Armand Basi, Chie Mihara, Liebeskind, etc. The COSMO Section will split its exhibition between Halls 12 and 14, offering an entire range of contemporary fashion ideas, featuring brands such as Vilagallo, Pedro Miralles, TMX, Wonders, Patricia Bonaldi, Magrit, María Coca, Gino Vaello, AmarilloLimón, Vidorreta, Biaggio Jeans and Coronel Tapioca, among others. For its part, ready-to-wear and the most youthful urban fashion ideas will be brought together in the READY Section in Hall 4, based on the participation of companies such as Xti, Smash, Victoria and US Marshall.
The Main Goal: A More Competitive and Appealing Event
Within the framework of its new approach as a highly-evolved and up-to-date event, MOMAD METROPOLIS has set itself a number of ambitious goals, both for participating companies and for the professionals who attend the fair. Thus, its priority objectives include the following: guaranteeing a more competitive and attractive event for Spanish and foreign buyers and companies within the new worldwide economic context; optimising the time and money of all buyers, who can find all of the latest ideas in fashion and accessories for their establishments during a single visit and under the same roof; and boosting the capacity and visibility of the fair and the different sectors involved. Furthermore, MOMAD METROPOLIS aims to serve as a guide for shops to set themselves apart from the large fashion chains, thus offering visitors to the fair a value-added dimension. In this respect, the fair will feature a comprehensive Programme of Trade Activities, which will be organised to coincide with the trade exhibition itself, offering professionals the know-how that they need regarding different aspects of interest for their businesses.
At the same time, MOMAD METROPOLIS is expected to present a strengthened Latin American appeal, thus setting the event apart from other fairs of this kind organised throughout the world. In effect, this event will serve as the leading point of entry for Latin American clothing and footwear manufacturers in Europe.
Other important initiatives that have been undertaken consist of strengthening the Spanish and Foreign Buyer Programmes and optimising their attendance at the fair, effectively boosting the trade meetings schedule and including cultural activities as part of their diary, thus making their visit to Madrid a truly unique experience. In this sense, the fair is working on strengthening different measures designed to link the fair with the City of Madrid, based on special advantages at shops, restaurants and leisure destinations.
Work is also being carried out on other aspects, such as the design of a shared web-site that provides access to all of the fairs associated with the umbrella brand known as MOMAD -Fashion Events in Madrid.
This development regarding the fashion trade fairs organised by IFEMA coincides with the changes undertaken by other European fairs, all of which have been introduced in order to adapt to new market demands.
At its February 2013 edition, SIMM brought together some 600 fashion and clothing brands and welcomed more than 13,000 trade visitors, of whom 1,000 were from abroad. Meanwhile, the last edition of MODACALZADO, held in March 2013, featured the participation of more than 400 exhibitors and brands and registered more than 7,100 buyers, of whom 15% were international.
Further information:
IFEMA
Helena Valera
Prensa internacional
Tel.: 0034 91 722 51 74
evalera@ifema.es
EPICENTRIC Pr:
Miguel Gaitán
Tel: 0034 91 444 5114
miguel@epicentrics.com