Singapore, Sept 24, 2013 - (ACN Newswire) - The Confederation of Asian Advertising Agency Associations (CAAAA) has announced Ms Connie Chan, Managing Director of MEC Global Solutions (APAC) as the Chairman for the inaugural APAC Effie Awards 2014.
With 19 years of local and international experience, Connie has a unique career profile in Singapore. She was a founder member of MEC Global Solutions, Asia's first and still the largest and most successful specialist company providing international planning and multi-market management services for regional clients. Global Solutions clients include Citibank, Chevron, Mercedes-Benz, DHL, Singapore Airlines, Singapore Tourism Board, Sony Electronics, and the Economic Development Board of Singapore.
Today her responsibilities include working closely with the region's local market managing directors developing the agency's international clients; driving a culture of client centricity, as well as regional business development. These three areas are key to the continued growth of MEC in Asia Pacific. She is also responsible for driving strategic leadership with a vision to partner our most important clients to drive change that has an impact on their business.
"It's a great honour to be named Chairperson of the inaugural APAC Effie Awards. The Effie Awards are a global standard bearer in marketing effectiveness excellence and I'm thrilled that we finally have our own regional event. I very much look forward to working with Effie and the judges as we review the great and innovative campaigns from around Asia Pacific, showcasing the very best work on offer in our industry. Look out for more information in the coming weeks and months," said Connie, also the President of the Singapore 4As (Association of Accredited Advertising Agents), the first woman president in the association's 64 year history.
Organised by the CAAAA and Tenasia Group, the Effie Awards is recognized throughout the industry as the global standard of marketing effectiveness excellence.
"Connie's pioneering spirit and extensive experience operating in local and international markets makes her the ideal person to head up the inaugural awards," said Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie
Committee.
APAC Effie Awards 2014 will be open for entry submission from October to December 2013. Exact dates and categories will be announced soon. The awards gala will take place in Singapore in April 2014.
About The Confederation of Asian Advertising Agency Association (C4AAAA)
CAAAA is a non-profit organization established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.
About Tenasia Group
Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.
About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, Asia Pacific Effie Awards honours and celebrates the region's most outstanding marketing communication work that have proven results and succeeded in meeting strategic objectives. The APAC Effie awards will mark its first year in 2014, to provide the growing marketing communications industry with a regional ground on which the best campaigns are showcased and recognised.
Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.
Contact: Shanice Soh, Marcom Manager
T: +65-6338-7739 / M: +65 9431 3487
E: shanice@tenasia.com.sg
Chua Bee Hong, Executive Director
T: +65 6338 7739 / M: +65 9271 0900
E: beehong@tenasia.com.sg