Singapore, 19 June, 2014 -(ASIA TODAY)- With continual proliferation of digital channels & changing consumer behaviours, social media is no longer an option. An increasing number of people are turning to social media to stay informed. Brands, too, tap on this space to grow their brand awareness & get closer to their target audience. Mr Jye Smith, Head of Mediacorp, Asia Pacific, Weber Shandwick pointed out that “social & mobile technologies have fundamentally changed the way brands interact with consumers & stakeholders.” As real conversation continues to move to the social media space, it is now imperative for brands to adapt actively & refine branding & outreach strategies on social media to achieve sustainable brand trajectory.
However, the success of a brand does not come easy, & social media should not be the only platform brands should rely on. To deliver a complete brand experience, brands need to take into consideration branding & communications strategies across channels. Mr Edvarcl Heng, Partner & Director – Digital & Social Lead, SG Story, highlighted that “management of stakeholders & resources” are common challenges faced by brand while integrating social media communications with other channels. He further adds that “brands first need owned assets & use social media as one of the channels for distribution. Once the brand is ready for two-way communication [with consumers] on social media, it has to consider whether it will augment or replace its existing consumer-facing communications channels (i.e. call centre). [With this], brands will then be ready to make the determination of how to position brand communications on social media.”
Ms Karen Chan, Regional Marketing Director, Domino’s Pizza International – Asia Pacific, took a step further on multichannel integration, & shared that “data analytics helps to map customer life cycle & understand the entry point of a customer by studying the frequency of customer’s interaction with a brand across different channel touchpoints to encourage cross channel engagement.”
To introduce, update & equip branding, marketing & communications professionals with successful approaches to optimise social media for brand growth, Pacific Conferences is organising a 2-day “Social Media Branding” conference, happening from 11 – 12 August 2014 in Singapore & 14 – 15 August 2014 in Hong Kong. Case studies & insights on formulating a social media brand strategy, integrating communications across channels, sustaining your brand through cause marketing, refining social media strategies through data analytics & more will be shared.
This 2-day conference brings together industry experts from Sony, Electrolux, Lenovo, Unilever, Towers Watson, Domino’s Pizza, Marina Bay Sands, & many more to share on how opportunities on social media can be optimised to drive brand excellence in the digital landscape.
Conference Details
Title: Social Media Branding Conference
Date & Venue:
11-12 Aug 2014, Hong Kong
14-15 Aug 2014, Singapore
Organiser: Pacific Conferences
Contact Person: Daphne Poon (Ms)
Tel: (65) 6592 7366
Email: daphne@conferences.com.sg
Full programme can also be found at: www.conferences.com.sg/conf-cb14.htm
Registered and existing subscribers of Asia Today can quote “ATCB14” for 10% off when they register.
About Pacific Conferences
Pacific Conferences (www.conferences.com.sg) specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge.
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