The sixth edition of the most important sustainable tourism event in Spain will bring together current trends and focus on the latest consumer expectations and demands
Madrid - FITUR 2015, the International Tourism Trade Fair, an event organised by IFEMA to be staged from 28th January to 1st February 2015 at FERIA DE MADRID, will present FITURGREEN, a section designed to focus on innovation and sustainability within the tourist industry with a view to boosting the competitiveness of both companies and destinations, effectively bringing together current trends and the latest consumer expectations and demands.
FITURGREEN 2015, the Sixth Sustainability and Tourism Forum, co-organised by the Hotel Technology Institute (ITH), the World Tourism Organisation (UNWTO) and FITUR, will take place throughout the trade fair's three-day duration. It will present a series of successful initiatives, projects and practical experiences at both a national and international level, based on the staging of different conferences and debates, exhibitions and workshops.
The Managing Director of the Hotel Technology Institute (ITH), Álvaro Carrillo de Albornoz, has explained that "this year, our conferences and practical workshops will analyse different success stories, tools and alternative management systems in three key areas: the planning, management and promotion of tourist destinations; models of sustainable accommodation; and technology and innovation linked to the realm of sustainability". We might make special mention of the fITH Network Workshop on the financing and public subsidisation of sustainability at hotels for Spanish tourism companies, "which will allow the participants to review and explore different possibilities amongst the financing options for purchasing equipment, funding refurbishment and introducing improvements that enhance sustainability".
The fITH Network Workshop, which has recently been set up by the Hotel Technology Institute, seeks to promote the development of sustainable tourism programmes, plans and policies throughout the entire industry through the use of financing, investment and financial analysis instruments that cater for the specific needs and strategic priorities of the hotel and tourist business in Spain.
. Sustainability: A priority within the Tourist Industry
Amongst the aspects that will be tackled at FITURGREEN 2015, we might mention the following: Sustainable Tourism Destinations: "The Key to Success?"; Sustainable Accommodation: "Converting the Hotel Sector"; Technology and Innovation: "All Good Things Come in Threes"; and the fITH Network Workshop for Financing Technology at Hotels: "Adaptation of Financing Systems and Public Subsidies to the Situation of Spanish Tourism Companies - A Step Towards Sustainability".
Mr. Carrillo de Albornoz has declared that "the Hotel Technology Institute (ITH) has organised this sixth edition of the most important sustainable tourism event in Spain, FITURGREEN, with the support of the UNWTO, with whom we have worked very closely in order to design a programme that caters for the priorities and needs of the entire tourist industry in matters of sustainability, from a global perspective". In his opinion, sustainability "continues to be a priority for the industry and an established demand on the part of travellers, who regard tourism companies' responsible approach to environmental questions and their impact on the environmental, social and economic realms to be key factors that influence their travel purchasing decisions".
Further information:
Jesús González
Head of Press
Tel.: 0034 91 722 50 95
jesusg@ifema.es
Helena Valera
International Press
Tel.: 0034 91 722 51 74
evalera@ifema.es
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