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ASIA TODAY and JobsDB.com form strategic alliance for co-marketing campaign

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Nov 15, 2012
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Chicago-IL, November 15, 2012 – ASIA TODAY and JobsDB.com, the largest recruitment portal in Asia Pacific, have established a co-marketing alliance, which goes into effect on November 15th of 2012. The alliance will bring more traffic to one another and enhance brand awareness among diverse geographic and demographic groups of viewers.

In the wake of global financial crisis of 2008, economies of Asia, especially China and India have outshined those of the United States and Western Europe. Job market has been vibrant and poised for continued growth. As a consequence, recruitment service providers have mushroomed in Asia Pacific and the competition among them have intensified, according the spokesperson of JobsDB.com.

“Our goal for diversified content has pushed us to research and reach out to Web portals which provide useful content. We were lucky that JobsDB.com is perfectly aligned with our objective for job and career content.” said Yi Hua Chou, COO of ASIA TODAY. “This alliance is a win-win because both sides will benefit from it greatly as time goes on. The partnership between the two companies is not limited to the current agreement. We could explore other possibilities for collaboration down the road.”

JobsDB’s search widget makes it easy for viewers to do job search with a few clicks right there at ASIA TODAY main page. Besides, ASIA TODAY created a news column titled “CAREER” for posting JobsDB’s articles about jobs and recruitment on the English portal. In the meantime, a few of JobsDB's banners were set on display at high traffic spots throughout ASIA TODAY sites.

In return, JobsDB has set up a co-brand page for ASIA TODAY, linked ASIA TODAY logo on partner page, and showed ASIA TODAY’s ad banners at the high traffic pages, etc.

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About JobsDB
Founded in 1998, JobsDB quickly expanded its operations and is today the largest recruitment portal in Asia Pacific with the widest network coverage, spanning Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and the USA.

Over the years, JobsDB has built one of the largest and most comprehensive databases in Asia Pacific with over 14.6 million job seeker members and over 220,000 corporate clients.

More information can be found at http://www.jobsdb.com/

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