Bangalore, December 1, 2014: SoulTree’s new range of kajals have a fresh look, yet retaining the goodness of 100% natural composition and the age old recipe of natural lamp black, organic ghee, camphor & almond oil. These ayurvedic kajals also have the added benefit of being used as eye shadow so the consumer can now try and experience new colours that compliment the eyes & skin. Suitable for contact lens wearers, these are not only safe but also healthy for the eyes. With a net weight of 3g, these are priced at Rs. 350.
The key to a perfect kajal application is a steady hand and no flickering of the eyes. SoulTree gives out the daily regime for a typical application.
o Wash your eyes with clean water and gently pat them dry
o Make sure your hands are washed properly, so the chances of infection are minimal
o Use soft & short strokes from the inner corner of your eyes and move outwards on the upper water line. As you move towards the outer corner, increase the thickness of your line so that the eye shape is distinctly highlighted
o When applying to the lower water line, gently pull down your under eye area with the forefinger, so that the water line is exposed and then begin to apply
o Wipe away any eyeliner fall outs using a cotton piece or your ring finger
o Don’t forget that the blunt / unsharpened kajals give a thicker line, so when you want to highlight the eyes use it unsharpened
o Before sleeping, it’s essential to remove the kajal with a natural cleaning milk to help the pores breathe & rest. Use SoulTree’s everyday face cleanser & make up remover made from Aloe & Rose Water with skin toning licorice.
A few tips always come in handy:
o No sharing – since eye infections spread fast, it is critical to have one’s own kajal!
o After using the kajal, don’t forget to cap it to avoid any chance of infection
o Never apply eye make-up when you are in a vehicle/while in motion as one bump is enough to poke your eye and cause serious damage
o In case of irritation, or eye problem avoid using kajals as it blocks the pores
o Don’t use cosmetics beyond their expiry date
o Go Natural – it is very important to use the right brand of kajal as the market offers a wide variety local to high quality kajal (many infested with harmful chemicals like lead which can harm the eye on the longer run). Closely study the brand, ingredients and look for genuine certifications (if any), and if convinced then buy.
o It is critical to keep your eyes free of dark circles when applying kajal, because they would tend to make the eyes look darker in a larger area, making the whole face dull. SoulTree’s under eye cream made from anti oxidants and green herbs – Green Tea, Aloe Vera and Basil is a fine solution to tired, dark under eye areas.
About SoulTree: SoulTree® is India’s first and the only range of certified natural beauty & personal care products developed by Vedicare Ayurveda Pvt. Ltd. The products are crafted from natural origin ingredients, using natural oils and carefully selected Ayurvedic herbs which are grown organically or wild-crafted in the Himalayas. SoulTree products carry the assurance of BDIH seal, the German hallmark for natural beauty products. In addition to the organic Ayurvedic herbs, these natural origin ingredients are derived from natural sources through strictly regulated processes to ensure that synthetic & harmful ingredients do not make their way into the products. No artificial colours, fragrances or harmful preservatives are added. SoulTree products are free of parabens and silicones. Every SoulTree product comes in a recyclable packaging. SoulTree believes in complete transparency and lists all the ingredients on each product label to allow customers to make an informed decision. SoulTree offers a wide range of skin care, hair care, bath care and beauty products available across the country in stores that stock organic and natural products.
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