MicroAd, Inc. (hereinafter referred to as “MicroAd”; Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Watanabe), a leading Online Advertising Platform company in Asia, today announced the launch of its new wholly owned subsidiary company, “MicroAd Inbound, Inc.” (hereinafter referred to as “MicroAd Inbound”), which will specialize in providing marketing strategy, planning and implementation support for businesses to attract Asian visitors to Japan, in January 2015.
According to the inbound tourism statistics released by Japan National Tourism Organization (JNTO), the number of foreign visitors to Japan has shown a continuous significant increase and marked a record high of 6,258,543 visitors in the first half of 2014, 26.3% higher as compared to the same period last year. Moreover, the number of visitors from Asia, which makes up the largest share, accounted for over 80% of total visitors in the first half of this year. In addition, due to the weaker Japanese yen and revision of consumption tax exemption system for foreign visitors, the growth of the foreign inbound market and inbound consumption are expected to further accelerate.
“Many Japanese companies and local public entities have been undertaking various promotional activities targeting the inbound visitors. Yet, the differences in lifestyles, languages and marketing channels of foreign countries, especially in the Asia region with its remarkable cultural diversity, pose substantial challenges in marketing planning and execution,” said Hiroaki Nakayama, CEO of MicroAd Inbound. “Hence, we are devoted to bridge the gap to provoke Japan’s inbound market, with international marketing capabilities as our strength.”
MicroAd has thus far established 18 offices in 10 countries across Asia.
Leveraging on its in-depth market knowledge, extensive advertising networks and accumulated experience in respective countries, MicroAd Inbound is established, catered to provide distinctive marketing solutions that help Japanese businesses attract inbound Asian customers. It targets to achieve over 1 billion yen of sales revenue by December 2015 and will also further expand its marketing services to other countries.
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Contact Person: Mio Matsumoto / Charmax Cheong (PR Department)
Email: pr@microad.sg
Telephone: (+65) 6225-9589
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