From January 2015, SilkAir, the regional wing of Singapore Airlines, will be adopting Child’s Dream Foundation, a charitable, not-for-profit organization based in Chiang Mai, Thailand, dedicated to empowering marginalized children and youth in the Mekong Sub-Region, including Myanmar, Laos, Thailand and Cambodia. Focusing on improving the educational and health situation for children and youth, Child’s Dream Foundation is committed to identifying the most needy beneficiaries and implementing projects that serve their needs in the most efficient and effective way.
SilkAir’s Chief Executive, Mr. Leslie Thng, and Co-Founder of Child’s Dream Foundation, Mr. Marc Jenni, officially sealed the three-year collaboration through a Memorandum of Understanding at a signing ceremony held today at Child’s Dream headquarters in Chiang Mai.
Commenting on the partnership, Mr. Thng said: “As the regional wing of Singapore Airlines, we believe that we have a duty to stimulate positive change within the region. It has always been SilkAir’s goal to reach out to the communities in the Southeast Asian destinations we serve and we are thrilled to be able to support the good work of Child’s Dream. We share their vision in nurturing and empowering the children and youth of these communities and to give them the opportunity to shape their own future and the future of their community.”
He added: “We recognize the importance of a robust education and health programme and thus, besides supporting them through providing tickets and cargo, we also hope to spread awareness and inspire more people to support the work of Child’s Dream and to be the catalyst of change that these communities need.”
Co-founder of Child’s Dream Foundation, Mr. Marc Jenni, commented:
“We are not just excited to have been chosen to be SilkAir’s charity partner for the coming three years but we are also very proud to have gained the trust of such a highly reputable travel partner in the industry. Furthermore, Singapore is an important and growing fundraising market for us and having SilkAir at our side, will help us to keep our administration cost under control. We look very much forward to this partnership for the benefit of many more children, youth and communities in the countries we share.”
Under the three year partnership, SilkAir will offer a range of support, including tickets for Child’s Dream staff for work-related travel between various SilkAir points. In addition, free cargo allowance will be extended for the transportation of donations made to the beneficiaries. This will help the foundation reduce its operating costs and allow funds to be channeled to the organization’s core work – its projects that support marginalized children.
To achieve the most powerful impact, SilkAir aims to integrate our charitable initiatives with our existing platforms. For instance, to help raise awareness of Child’s Dream, SilkAir will highlight the NGO’s work and projects in Silkwinds, the Airline’s inflight magazine as well as on its various social media platforms.
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About SilkAir
As the regional wing of Singapore Airlines, SilkAir operates the Singapore Airlines Group's narrowbody fleet and extends the Group network by seeding and developing new, exciting destinations in Asia Pacific.
The airline took to the skies in February 1989 as Tradewinds the Airline, before evolving into SilkAir in 1992. In its early days, the airline catered to passengers holidaying in exotic destinations in the region, including Phuket and Tioman. As the carrier developed, regional business destinations such as Phnom Penh, Yangon and Kuala Lumpur were added.
Today, the full service airline operates more than 350 weekly flights to 48 destinations in 12 countries. Recent additions to the network include Hangzhou (June 2014), Denpasar (Dec 2014) and will start operations to Cairns on 30 May 2015. The airline currently has a fleet of 26 aircraft, comprising 5 A319s and 13 A320s and 8 Boeing 737-800 aircraft. In August 2012, the airline announced the largest order in its history of up to 68 Boeing 737 aircraft, with firm orders comprising 23 Boeing 737-800s and 31 Boeing 737 MAX 8s.
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