Occasional X’mas music from malls and restaurants are steadily setting the festive mood in the air. Whether you come from the states, Canada, or Europe, you can’t escape from the thanks-giving turkey. In SIAL CHINA, HoReCa will be the hottest highlight in the edition, and Turkey is ready to join SIAL CHINA 2013 as guest country of honor.
Through 13 years of earnest effort on HoReCa development in the show, the special sector has grown tremendously. Over 17% of the professional visitors are expected to come from HoReCa industry. It attracts internationally renowned exhibitors and buyers, such as Action Catering, Unilever, the Ritx-Carlton, Mandarin Oriental, Hyatt, Haiyatt Garden Hotel, Best Western Shanghai
Ruite Hotel, Harvest Festival, Angliss, Lavazza, Saizeriya, Nespresso, Fabbri, as well as Goodwell, Hilton, Sheraton, Shangrila, KFC, Pizza flut , Macdonald, Starbucks and many others.
To embrace highly anticipated sector, SIAL CHINA dedicates itself to make it eventful:
6th Edition of La CUISINE by SIAL
In partnership with Disciples Escoffier highlight your products during culinary demonstration by the most talented international chefs from mainland China, France, Hong Kong SAR, Macau SAR, Korea, Thailand, Vietnam, Singapore, Turkey, USA and other countries and regions.
It attracts HoReCa industry professionals who are looking for innovation and inspiration.
2nd Edition of Disciples Escoffier Team Trophy Contest
4 teams final selected from 5 stars hotels in Asia to compete for the best Culinary Team Award. 1 from China mainland, 1 from Hong Kong SAR, 1 from Macau SAR, 1 from Vietnam.
In 2012, 4 teams from 5 stars hotels in Asia competed for the best Culinary Team Award. They were Macau team from The Venetian Sands Institute for Tourism Crown Hotel, Shanghai team from Pudong Shangri-la, Beijing team from Legendale Hotel and Hongkong SAR team from Chef Studio HK Black n White.
Events generate high visibility and exposure of your products & brand for HoReCa visitors.
9th Edition of SIAL Innovation for HoReCa
SIAL CHINA is the place to encounter innovations. SIAL Innovation has been a key event for the past 8 years, it offers to our exhibitors a platform to showcase their latest innovative products and communicate on food innovations, and over 70% visitors will drop by this area to seek innovative ideas and products. Competition also indicates the consumer’s trends in food & beverage industry.
The SIAL Innovation observatory provides a unique opportunity for HoReCa traders in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.
2nd Edition of Hospitality & Retail Forum
Special forum to cover hospitality trends and related topics – SIAL CHINA is the place to meet experts and buyers from China HoReCa & retail industry
In 2012 show, more than 14 high level conferences hosted by the industry experts were held in this area including: SIFEA, SINODIS, CITY SUPER, SHIYAO Investment, SFGC, GOODWELL, XTC, FABBRI, NESTLE, and others. In 2013, it will continue to be the place to meet the under-the-radar buyers.
As China’s largest food & beverage exhibition, SIALChina is going on full speed to maximize its resources to build a even better platform for its exhibitors and visitors. On 2013 May 7th - 9th Shanghai New International Expo Center, you will see the hottest HoReCa events in 2013. It’s your most premium business event in global food & HoReCa sector.
SIAL CHINA 2013, May 7-9
Shanghai New International Expo Center
7 halls (+1 extra hall)
85,000 sqm
2,200 exhibitors from 90 countries
46,000 visitors from 100 countries
Contact Media:
Ms. Mia WANG – Communication Manager
mia.wang@comexposium-sh.com / www.sialchina.com