Hamburg, 1 February 2016 – For the first time after the end of the trade sanctions, Iran will be represented by a national pavilion at SMM Hamburg, the leading international maritime trade fair. “An industry fair is a great platform for building new relationships and getting to know each other,” says Bernd Aufderheide, President and CEO of Hamburg Messe und Congress GmbH. From 6 to 9 September 2016, Iran will showcase its capabilities in an area of its own. "We are setting the stage for the formation of new international business contacts, providing opportunities for fair participants to become acquainted with Iranian companies and potential customers," says Aufderheide.
A delegation from Hamburg Messe had visited Iran as early as December 2015 to attend Iranimex, the International Marine Industries Exhibition. On occasion of this visit, the group invited potential visitors, exhibitors and delegations to Germany. "Iranian businesses are showing a lively interest in European products and German know-how,” says the CEO.
"SMM is the maritime sector's most important platform for face-to-face networking and closing business deals,” says Hauke Schlegel, chairman of the German engineering industry association VDMA. Following the lifting of the trade sanctions, the country is in great need of innovation and new ships, he adds. "We see great potential for collaboration with Iran," says Schlegel. Since Iran continues to procure its shipbuilding equipment and technology from Germany and Europe, the country is of vital strategic importance to the supply industry, the VDMA chairman adds.
For many years Iran was isolated from global trade. The first sanctions were imposed by the United States over three decades ago. Once the Iran nuclear deal framework agreement was reached, a large portion of the sanctions were lifted in January 2016. According to the national shipping company Islamic Republic of Iran Shipping Lines, Iran intends to invest roughly $120 billion by the year 2020 to rebuild its national fleet.
About SMM
With over 2,100 exhibitors, SMM is the leading international trade fair of the maritime industry. From 6 to 9 September, industry leaders from roughly 70 countries will present innovative equipment, new industry trends and future-looking technologies for the maritime sector. This year, Green Propulsion – alternative, low-emission propulsion technologies such as LNG, methanol, hybrid and dual-fuel as well as fuel cell systems – will be a key topic on the SMM agenda, along with Big Data and Digitalisation. For further Information go to: www.smm-hamburg.com
About Hamburg Messe und Congress GmbH
Hamburg Messe, the city's fair complex, provides roughly 87,000 m² of indoor exhibition space in 11 halls as well as 10,000 m² of open-air space. Located in the heart of the port city in the immediate vicinity of the Congress Center Hamburg, or CCH, it can be easily reached on foot. The Dammtor mainline train station, the airport, three commuter and underground train stations as well as several motorway feeders are all located nearby, ensuring easy access. The port of Hamburg, called "Gateway to The World", the city's shopping miles, the famous Reeperbahn district, numerous hotels and attractive, trendy neighbourhoods are likewise within walking distance. Every year, roughly 40 events are hosted by Hamburg Messe or guest organisations at the fair complex. The facilities allow several events to take place at the same time. For further Information please visit www.hamburg-messe.de and www.cch.de.
Press contact:
Karsten Broockmann
Public Relations Manager / Company Spokesperson
Tel.: +49 40-3569-2090
Email: karsten.broockmann@hamburg-messe.de
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