Kuala Lumpur, 9 January 2013 – Malaysians wearing all shades of red were spotted queuing in front of Kenny Rogers ROASTERS (KRR) restaurant in Mid Valley Megamall today, accompanied by newly crowned Miss Universe Malaysia 2013, Carey Ng and Miss KRR Healthy Lifestyle, Natalia Ng.
It was the fourth annual ROASTERS Eating Day (RED) event. RED is held annually on the second Wednesday of every New Year. A sea of people dressed in red was seen congregating in front of the 80 Kenny Rogers ROASTERS (KRR) restaurants nationwide.
Guests at KRR restaurants in Malaysia clad in any shade of the colour red enjoyed two (2) Kenny’s Quarter Meal for the price of one.
“At Kenny Rogers ROASTERS, we want you to be healthy. Eating wholesome and well-balanced meals is a vital component in leading towards a healthy lifestyle. Hence, RED was organized to increase the awareness and remind the public about maintaining a wholesome diet. We are very pleased that many responded to KRR’s call to celebrate life, health and vitality in conjunction with our fourth annual RED,” said Esther Woo, Deputy General Manager of Berjaya Roasters (M) Sdn Bhd.
Designed to re-charge the public’s motivation to achieve and maintain their health resolutions for the year, even the newly crowned beauties were among those who queue up to celebrate this memorable event.
“It felt so good to be a part of this event, as I believe being healthy is the ultimate goal for everyone. It is encouraging to see so many people in red, supporting and reminding each other to stay healthy throughout the year,” commented Carey Ng, Miss Universe Malaysia 2013.
Natalia Ng, Miss KRR Healthy Lifestyle shared, “Winning the special title (Miss KRR Healthy Lifestyle) in Miss Universe Malaysia 2013 strengthens my mission to urge everyone to live a healthy lifestyle. I’m glad to be here today to show my support to everyone”.
Make a conscious healthy effort and be a fan of Kenny Rogers ROASTERS on Facebook at http://www.facebook.com/krr.my to be the first to find out more about Kenny Rogers ROASTERS healthy events, promotions and products. For more information on Kenny Rogers ROASTERS, contact 03 - 2119 9888 or visit www.krr.com.my.
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ABOUT KENNY ROGERS ROASTERS
Kenny Rogers ROASTERS was originally set up by popular Country and Western singer, Kenny Rogers, and former Governor of the state of Kentucky, John Y Brown Jr, in 1991. Seeing an opportunity to provide healthy and delicious food in a restaurant environment, Kenny Rogers ROASTERS opened its first restaurant in Coral Spring, Florida, in August of 1991.
Internationally, Kenny Rogers ROASTERS has expanded to various countries around the world and has restaurants operating in China, Indonesia, Malaysia, Philippines, Singapore,Bangladesh and USA.
Kenny Rogers ROASTERS was awarded three times in a row (1996, 1997, 1998) for the prestigious America’s Choice Award Winner for the Best Chicken Chain by Restaurants and Institutions Magazine, a leading publication from USA. Kenny Rogers ROASTERS was also awarded the Master Franchisee of the Year 2000/2001, 2002/2003 and again in year 2009 by the Malaysian Franchise Association, an affiliate of the World Franchise Council.
In April 2008, Berjaya Corp Bhd (BCorp) wholly owned subsidiary of ROASTERS Asia Pacific and master franchise for Kenny Rogers ROASTERS fully acquired the chain’s parent, US-based NF Roasters. Berjaya Roasters (M) Sdn Bhd is now listed in the main board of Bursa Malaysia as Berjaya Food (BFood) Berhad.
Kenny Rogers ROASTERS is a mid-casual dining restaurant with rotisserie roasted chicken as its main core product complemented by a wide variety of hot and cold side dishes. In addition, it also serves Kenny’s famous home-made muffins, jacket potatoes, vegetable salads, pasta, soups, desserts, wholesome sandwiches and beverages served in a friendly and comfortable environment equipped with complimentary Wi-Fi service at all the Kenny Rogers ROASTERS restaurants.
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Contact
GO Communications Sdn Bhd
Winx Loo / Leo Selvaraj / Vanessa Tan
Tel : 603 7710 3288 / Fax : 603 7710 3289
Email : winx@gocomm.com.my / leo@gocomm.com.my / vanessa@gocomm.com.my