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Spotting Gold in the Asian Franchise Market

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Oct 19, 2012
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Singapore – Franchising & Licensing Asia (FLAsia) 2012, the leading international event on Entrepreneurship, Business Opportunities & Intellectual Property Rights in Asia, returns for its seventh edition. Jointly hosted by Franchising and Licensing Association (Singapore) and Singapore Press Holdings' BizLink Exhibition Services Pte Ltd, this year’s FLAsia 2012 will take place from 1 to 3 November at Hall B, Sands Expo and Convention Center, Marina Bay Sands.

Mr Lee Yi Shyan, Senior Minister of State, Ministry of Trade and Industry & Ministry of National Development, will be the Guest-of-Honour for the event’s opening ceremony on 1 November.

With a month to go before its opening, the exhibition space for FLAsia 2012 has almost sold out. This strong endorsement of FLAsia 2012 is testament to its position as the major franchise and licensing show in the region, which has successfully reached out to business owners, entrepreneurs and investors in the past.

More than 195 international franchises and brands from Australia, Canada, China, France and UAE, among others, will be on show, representing industries such as food & beverage, health & wellness and education. There are also 87 brands from Singapore taking part, including Ramen Ten - Singapore’s first Halal Certified Japanese restaurant chain, which is slated to open 15 outlets in the Middle East this year; and Jumping Clay, a Jasmine-scented polymer clay which is composed of nontoxic, harmless water-soluble filler, and is used as a learning tool for creative fun and play.

There will also be country pavilions which will house both world-renowned and promising brands and businesses from South Korea and USA at FLAsia 2012.

Ms. Karen Eidsvik, Chairman of Franchising and Licensing Association (Singapore), said: “We are very pleased to have garnered such strong support from the industry, with world-renowned and promising franchise brands and license concepts from all over the world participating in FLAsia 2012."

Mr. Winston Lim, General Manager, BizLink Exhibition Services, said: "This year's FLAsia promises to be bigger, better and more engaging. We are now into the seventh edition of the event, and have harnessed the experience of organising this event for six years to put together an international exhibition that will be extremely appealing to our target audience."

Running in conjunction with the main FLAsia event is the FLAsia International Conference and Workshop. Aspiring franchisees will learn about the world of franchising, with a focus on the Asian market. There is also a one-and-a-half-day session on the theme “Spotting Gold in the Asian Franchise Market”. Industry experts from France, New Zealand, USA and Singapore will give an overview on today's franchise market and opportunities in the region. The full programme details are available at http://franchiselicenseasia.com/international-conferenceoverview.html

To register for a free entry trade pass to FLAsia 2012 Exhibition, please visit http://franchiselicenseasia.com/visitor-registration.php
For a full list of participating exhibitors and brands at FLAsia 2012, visit http://www.franchiselicenseasia.com/list-of-exhibitors-brands.html

For more information, please contact:
Mr Glendon Cheok
Executive Director
Franchising and Licensing Association (Singapore)
DID: 6333 0281
Email: glendon@flasingapore.org

Ms Melissa Teo
Marketing Executive
BizLink Exhibition Services Pte Ltd
DID: 6848 5936
Email: melissa@bizlink.com.sg

Mr Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1225
Email: garyyeo@sph.com.sg

About Franchising and Licensing Association (Singapore) (FLA)
Franchising and Licensing Association (Singapore) (FLA), started as Singapore's national franchise body. It was one of the founding members of the World Franchise Council. FLA, formerly known as Singapore International Franchise Association (SIFA), was established in 1993 with the mission to nurture and develop Singapore's franchise industry.

Heeding the Singapore Government's call to move towards a knowledge- based economy; coupled with the increasing synergy between Franchising, Branding and Technology Licensing, the Association has taken the initiative of enlarging the membership representation and scope of the Association to include companies engaged in Branding and Technology Licensing.

Promoting Singapore as a franchise hub and coupled with members' common objective of business growth and expansion through franchising and licensing formats, the Association seeks to continually promote the platforms of Entrepreneurship and Internationalism in the industry.

Promoting the use of franchising, licensing and branding as a growth strategy for Singapore enterprises, FLA works with its members to upgrade professionalism and self-regulate, thus enhancing and protecting the image of franchising, branding and licensing. This is achieved through education programmes as well as platforms for exchanging ideas & exploring areas for co-operation.

FLA through its partnership with government agencies and national franchise and licensing bodies in other countries also assist members in their international marketing programs. About BizLink Exhibition Services Pte Ltd BizLink Exhibition Services Pte Ltd is Singapore’s leading exhibition organiser in the fields of gifts and premiums, stationery and office supplies, and also in the sector of franchising and licensing.

A forward-thinking organisation with a dynamic team having over 30 years of collective experience in exhibition organising and management, BizLink Exhibition Services works in tandem with its clients and is fully committed to providing utmost quality services to its exhibitors, delivering exceptional results.

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its whollyowned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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