HONG KONG, 27 February 2013 -(ASIA TODAY)- The Hong Kong International Film Festival Society (HKIFFS) has announced that the “Road to AFA” series of short videos will make its grand debut during the 7th Asian Film Awards (AFA) and the screening schedule of thirteen nominated films.
“Road to AFA” Series
To get film enthusiasts better acquainted with the Asian Film Awards, the “Road to AFA” explores different genres through a series of short videos. The special series touches upon ways in which joint productions can further enrich the Asian region’s exchange of ideas and delves deeply into the perspectives of filmmakers.
The “Road to AFA” consists of interviews with filmmakers and talent who share their views on the development of the movie industry in different areas throughout Asia. Other than Hong Kong, the production crew visited Mainland China (Beijing), Taiwan (Taipei), Japan (Tokyo), South Korea (Seoul), Indonesia (Jakarta), the Philippines (Manila) and Thailand (Bangkok) in order to create this insightful work. The results are eight exhilarating shorts ranging from 10 to 20 minutes each. Interviewees include directors YAMADA Yôji, HOU Hsiao-Hsien and LEE Chang-dong; actors LIU Ye, CHEN Kun, Chapman TO and Donny DAMARA; actresses GWEI Lun-Mei, Gigi LEUNG and Eugene DOMINGO; screenwriter Chris MARTINEZ; cinematographer CHIN Ting-Chang; and editor Lee CHATAMETIKOOL, among other talented professionals.
“Road to AFA” will be uploaded to the AFA website (www.asianfilmawards.asia) and screened by many Asian major television stations such as NOW TV 102 and online media outlets, including Yahoo! and Commercial Radio Interactive. “Road to AFA” will serve as a forerunner to the 7th Asian Film Awards, which will be held on 18 March.
Witness the charm of Asian cinema through 13 nominated films
To provide a chance for Hong Kong audiences to enjoy some of the 7th AFA’s nominated films, thirteen selected movies will be screened from 5 – 16 March at The Grand Cinema, UA Megabox and UA Cityplaza. Six of these films have never been released in Hong Kong, giving film enthusiasts the perfect chance to appreciate these great works before the AFA ceremony.
Audiences can purchase of tickets from now online or at the screening cinemas. The 13 nominated films include: GF*BF, THE LAST TYCOON, NAMELESS GANGSTER: RULES OF THE TIME, THE LAST SUPPER, GANGS OF WASSEYPUR PART 1 & PART 2, THE FLOATING CASTLE, SOAR INTO THE SUN, BARFI!, SHIP OF THESEUS, WHEN A WOLF FALLS IN LOVE WITH A SHEEP, PIETA, DIVA and RHINO SEASON.
Screening Cinemas:
The Grand Cinema
Phone Ticketing: +852 3983 0033 UA Megabox & UA Cityplaza
Phone Ticketing: +852 2317 6666
Online Ticketing: www.thegrandcinema.com.hk
Online Ticketing: www.uacinemas.com.hk
A complete list of screening information for the 7th AFA is attached as Appendix I.
For more high resolution images, please visit and download from:
Photos download: ftp://203.186.109.50/home
Login Name: AFA_01
Password: AFA_01
Folder: Road to AFA
About the Asian Film Awards
Inaugurated in 2007, the Asian Film Awards (AFA) is an international pioneering programme, honouring filmmakers with outstanding achievements in the field of Asian cinema. The AFA is the only platform in the world that brings together the best cinematic talents of Asia, drawing film fans and professionals together from all across the globe.
The AFA Presentation Ceremony is a core event of the Entertainment Expo Hong Kong. Eminent filmmakers and superstars from around the world are invited to present awards to winners in each category, making the ceremony an elaborate extravaganza as well as an influential cultural event that helps position Hong Kong as the hub of Asian cinema.
Website: www.asianfilmawards.asia
About Hong Kong International Film Festival Society Limited
Uniting the World through Film
The Hong Kong International Film Festival Society (HKIFFS) is a charitable, non-profit, non-government organisation dedicated to the discovery and promotion of creativity in the art and culture of film.
Through its year-round programmes, the mission of the Society is to strengthen global appreciation of Chinese film culture and to promote inspiring films from around the world, enriching the cultural life of Hong Kong.
Committed to the development of a vibrant film culture in Hong Kong and Asia, the Society organises three annual flagship events in March and April: The Hong Kong International Film Festival (HKIFF), the Hong Kong-Asia Film Financing Forum (HAF) and the Asian Film Awards (AFA).
Passionately believing in the power of films to unite cultures and generations, the HKIFFS is devoted to giving thousands of film lovers around the region direct access to the world’s most inspired films all year round.
Website: www.hkiff.org.hk
For further information, media only:
Strategic Public Relations Group (SPRG)
Veronica LI
Tel: +852 2114 4945
Mob: +852 9414 2862
Email: veronica.li@sprg.com.hk
Yvonne YEUNG
Tel: +852 2114 4995
Mob: +852 6048 9258
Email: yvonne.yeung@sprg.com.hk
The Hong Kong International Film Festival Society
Catherine LIU
Tel: +852 2102 7391
Mob: +852 9621 7430
E-mail: catherine_liu@hkiff.org.hk
Agnes LI
Tel: +852 2102 7387
Mob: +852 9808 6740
E-mail: agnes_li@hkiff.org.hk